Partnership - 1Degree

Strategic Media Partner

Represented in the region by

1Degree operates as an extension of iHeartMedia’s national sales organization, enabling advertisers to access the full power of America’s #1 audio and Connected TV company with local leadership, performance expertise, and direct alignment with iHeartMedia’s U.S. teams.

A Strategic Media Partnership

We work directly with iHeartMedia’s U.S. sales, activation, and analytics teams to support advertisers in the
region.

1Degree acts as the local strategic partner, providing regional ownership while ensuring seamless access to
iHeartMedia’s national inventory, data, and measurement capabilities – from planning and activation to
optimization and reporting.

This structure allows advertisers to work locally while activating campaigns with the same technology,
inventory, and standards used by leading U.S. brands.

Premium Connected TV, Simplified

Access to premium CTV inventory across Prime Video, Netflix, Hulu, Disney+, HBO Max, Peacock, and more – Marketplace, Select, and Value CTV buying models – National scale with precise audience targeting and brand-safe environments
A Data Company at Scale

First-party data from iHeartMedia’s owned audio, podcast, digital, and CTV ecosystem – Third-party data overlays enabling advanced audience, behavioral, and intent-based targeting – Billions of impressions delivered annually, generating deep insight into evolving consumer behavior
Trusted Voices That Move Audiences

Access to the world’s most influential national broadcast and podcast personalities – Trusted host-read and brand-aligned integrations across genres and demographics – Influencers perceived as trusted voices and companions by their audiences.

Featured influencer grid (national talent) – Sample audio clips demonstrating brand alignment.
The World’s Leading Podcast Network

#1 podcast publisher in the U.S. – Ads delivered across all major listening platforms - Proven impact on awareness, consideration, and performance outcomes
Where Brand Meets Performance

1Degree specializes in connecting brand impact with measurable performance.

We understand how upper-funnel channels such as audio, podcasts, influencers, and Connected TV influence lower-funnel results – and how to structure campaigns that drive both. By combining iHeartMedia’s scale, data, and creator relationships with our performance-first operating model, advertisers gain full accountability without sacrificing brand impact.
Built at Global Scale

iHeartMedia operates at massive global scale, reaching audiences across North America, Europe, LATAM, APAC, and MENA through a unified audio and digital ecosystem.

This scale enables consistent execution, faster learning cycles, and insights drawn from billions of impressions delivered annually – informing smarter media strategies in every market.

Podcasts and Audio iHEART CTV

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